SIGNAL: LIVE·A.RUDDER / PORTFOLIO
00 / 05·2026.Q2
Portfolio·2026

The First Chief Creator Officer In Advertising.

Creator Media Systems Architect · Cannes Lion
Twenty years building creator systems from the inside.
View the Work ↗ Start a Conversation
"An analytical mind, culture expertise, end-to-end strategic chops. A special talent who makes people and the work better."
✦ Ronald Ng — Titanium Lion Winner · Global CCO, MRM
01 / Work

Selected work.

Brand systems
Since 2001
Case 01 / 03 Prestige Beauty · M·A·C Cosmetics · M·A·C TV
Global Director, Digital Content & Artistry

Beauty's first fashion-week newsroom.

I built M·A·C's fashion-week program from the ground up. Content teams across New York, London, Milan, and Paris. A visual system that established the brand as the backstage authority for real-time makeup trends. The centerpiece was M·A·C TV, the brand's IGTV channel and the named launch driver for Powder Kiss: a product tested backstage that built such momentum M·A·C built an entire collection around it. We shot the campaign. It ran in Times Square. The launch earned two hundred million dollars in two months.

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$200MPowder Kiss launch revenue
$10MM·A·C TV channel revenue
$20KTotal production budget
4Fashion capitals
✦ Powder Kiss Campaign ✦ Times Square ✦ Mercedes-Benz Fashion Week
Photography — Ashley Rudder
M·A·C · Powder Kiss

The campaign.

$200M · 2 months
Backstage Program
Digital Campaign
Times Square OOH
Case 02 / 03 Creator Campaign · Crib Around the Corner · Whalar
First Chief Creator Officer

The Cannes Lion.

I built the Chief Creator Officer role from scratch, ran creator strategy, and led the data-science team matching brands to talent. Crib Around the Corner took the Lion for effectiveness in social.

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$3M+New business influenced
+43%Creator network growth
70%Pitch-to-win rate
★ Cannes Lions Winner ✦ Social Effectiveness
Case 03 / 03 Luxury Beauty · Clé de Peau × Martha Stewart · HAUS OF SÔS
Co-founder, HAUS OF SÔS

Three billion impressions.

A luxury collaboration that broke the platform. Our HAUS OF SÔS team turned a celebrated partnership into category dominance and put the hero concealer at number one.

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3B+Impressions generated
222%Above TikTok benchmark
#1Hero concealer in category
✦ Luxury Beauty ✦ Martha Stewart
Private Work The rest of the portfolio is protected client work. Enter the access code to see the full body of work. Enter access code →
01B M·A·C Momentum Built M·A·C's in-house Global Creative content studio. Brief-to-live in 14 days. Exclusive ELC talent roster. Always-on production at campaign quality. Case Study → 04 Built the first creator-led studio inside a legacy agency. +338% organic traffic. Creative directed and wrote the site. Case Study → 04B Lactaid Repositioned a restriction brand around joy. Musical platform. 3-of-4 concepts approved. $1.5M annual revenue retained. Case Study → 05 We Are DNY Creative directed and wrote the copy for a full agency rebrand. wearedny.com ↗ 06 Creator Lab Professor, teaching the next generation of creator operators. One Creator Lab ↗
02 / Systems

The systems I built.

What I bring
in-house
Framework

Creator Darwinism OS

Proprietary · Enterprise Scale

The proprietary system I encode into creator programs at enterprise scale. It harvests, scores, and briefs creator talent, then runs market simulations to predict campaign outcomes before the spend. Twenty years of operator instinct, made repeatable.

Method

Employee-Generated Content

Proven · $100M+ Brands

A method I've proven with $100M+ brands: turn payroll into a CAC-benchmarked creator network. The biggest underused asset on the P&L is already on the org chart.

Studio

HAUS OF SÔS

Co-founded · Luxury Creative

The luxury creative studio I co-founded, and the team behind the Clé de Peau × Martha Stewart campaign. Brand worlds for the houses that set the standard.

03 / Stage

On the main stage.

Two Cannes Lions keynotes. Three juries. The frameworks the industry borrowed.

Cannes Lions Keynote Speaker2023 · 2025
D&AD Jury PresidentJury ↗
Cannes Lions JurorJury
Clio Awards JurorJury
AdAge Leading WomanHonor
12× Award WinnerGlobal ↗
Professor, Creator LabOne Creator Club
The Frameworks I Authored
Creator DarwinismThe thesis: in the attention economy, owned trust compounds and rented trust decays.
The CCO ThesisWhy the creator belongs in the C-suite, not the campaign budget.
The Cultural JetstreamHow to read where culture is moving before the metrics catch up.
Translation ArmorThe operator's defense against being mistranslated in a marketing review.
04 / Press

In the press.

Features · Talks
Podcasts
PR·01Cannes Lions
PR·02TikTok for Business
PR·03Muse by Clios
PR·04Net Influencer
PR·05Digiday
PR·06Campaign
PR·07Brand Innovators
PR·08Black Enterprise
PR·09Next in Media
PR·10Indie Agency News
✦ ✦ ✦
"The creator economy is no longer a trend. It's an infrastructure."
Net InfluencerCreative Darwinism · 2025 ↗
✦ ✦ ✦
"This is going to be a place where there are no lanes."
Muse by CliosCulture Creators · 2024 ↗
✦ ✦ ✦
"I can count on one hand someone who supported me, challenged me, intimidated me and energized me — all at the same time. A star in every sense of the word."
Brent ChoiTitanium Lion Winner · Partner & CEO, Angry Butterfly
Watch & Listen
FILM The Beauty of Diversity With Courtney Danielle YouTube · 2023 ↗ FILM How to Build Creator Partnerships Made for TikTok · S1 E6 TikTok for Business ↗ TALK Cannes Lions, with Sir John Hegarty On the Croisette Cannes · 2023 ↗ TALK Black Enterprise Panel On stage Panel · 2023 ↗ POD Next in Media The creator-led agency Spotify ↗ POD The Big Interview: Creators & Education Everything is better with creators Apple Podcasts ↗ POD Truly Kenya Podcast LA Podcast · LA ↗
In Print
READ Named Chief Creator Officer at Deutsch New York Creator strategy at agency scale LinkedIn · 2024 ↗ READ Only the work that performs survives The Creative Darwinism philosophy Net Influencer · May 2025 ↗ READ Creator Darwinism storms the Croisette Independent agencies at Cannes Indie Agency · Jun 2025 ↗ READ Steering Deutsch NY into creator content A place with no lanes Muse by Clios · Aug 2024 ↗ READ Brand collaborations are more than mashups On surprise and delight Brand Innovators · Sep 2024 ↗ READ The power of creators as the election nears Marketing Briefing Digiday · Oct 2024 ↗ READ Deutsch NY revamps its offer around creators The creator-content studio model Campaign · 2024 ↗
05 / About

The operator.

Dallas · NY · LA
Ashley Rudder presenting a growth chart

Prestige beauty since 2001. I moved through M·A·C, Estée Lauder, Bumble and bumble, and Clé de Peau, then into the C-suite as the first Chief Creator Officer in advertising, a role I built from scratch at both Whalar and Deutsch New York.

I started backstage at Fashion Week, with a makeup brush in my hand. That instinct never left. It just scaled.

My unfair advantage: I've been the creator and the Chief Creator Officer.

Most people advising brands on creator strategy have never been the creator. Most creators have never run a brand's P&L. I've done both. That is why the systems work.

Now I'm encoding twenty years of that instinct into Creator Darwinism OS, and helping enterprise brands treat their own people as the media network they already are.

"She took that glimmer and transformed it into a beacon of leadership."

Matthew Parr — SVP Global Creative Director, Estée Lauder Companies
A Standing Invitation · 2026.Q2

Owned trust compounds. Rented trust decays.

However you found me, this usually starts one of two ways. You're hiring the executive to own brand and creators, or you want the system that powers it. Both begin with thirty minutes.

hello@ashleyrudder.com
Dallas · New York · Los Angeles
Book 30 Minutes ↗ Connect on LinkedIn