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Ashley Rudder® Chief Creator Officer.
I help brands become Creator Organizations.
Twenty years redesigning how companies create value.

The creator era is not a channel. It is a new operating model for how companies build, market, and grow. I help organizations evolve into it.

A repeatable model behind $200M in revenue at M·A·C, 3B+ earned impressions, and the first Chief Creator Officer role in advertising. For executive search and C-suite teams hiring at the intersection of brand, content, growth, and creator.

The proof

Three times, across beauty, agency, and luxury, I have rebuilt how an organization creates value. The numbers are the residue of the model.

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Revenue built on the M·A·C creator operating model. From a $20K test.
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Earned impressions. Clé de Peau, creator-native luxury at full price.
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Organic followers at M·A·C. 30+ countries, zero paid.
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The first Chief Creator Officer role in advertising. A new operating function.
Selected Work 02 projects
01 Clé de Peau × Martha Stewart Luxury on TikTok·Creator System·Owned Sound IP Clé de Peau × Martha Stewart campaign 3B+ impressions
222% above TikTok benchmark
#1 hero concealer
12 international awards
Open case
02 M·A·C Momentum Global Content Studio·Speed-to-Market·In-House M·A·C Momentum · eyeshadow compacts on calla lily petals 14-day delivery
3-year global usage
Always-on production
Open case
03 Whalar Head of Creators·First Chief Creator OfficerNDA Whalar creator strategy $3M+ new business influenced
Creator network expanded 43%
First Chief Creator Officer
Protected·request access
04 SOCI Studio @ DNY Creator-First Studio·Net-New RevenueNDA SOCI Studio at Deutsch NY ~$500K net-new revenue
Clients including Chipotle and Rogue
Protected·request access
The shift

Most brands still treat creators as a media buy. The winners are rebuilding around them.

Every company sits somewhere on this curve. The value is not in hiring more creators. It is in moving up a rung: from renting reach, to owning a model that compounds. This is the work I do.

01 People Audiences you reach. Attention you rent, then lose.
02 Creators Talent you pay per post. Reach without retained value.
03 Creator Businesses Creators run like P&Ls. The first owned, compounding asset.
04 Creator Organizations The whole company operates like a creator. Where I take brands.
05 AI Creator Organizations The model, productized and scaled by systems. What I am building next.

I call it the Creator Organization. M·A·C reached rung four as an operating model. Clé de Peau proved it works at full-price luxury. CDOS is how I move it to rung five.

Selected Clients

Premium brands that trust our practice.

( Direct engagements and founder portfolio · 2016 → present )

What I build. Not campaigns. The systems underneath them.

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Creator Organizations

I rewire how a company operates so it creates like a creator. The M·A·C operating model and the in-house creator network that scaled it.

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Brand Systems

Repeatable models for creator-native growth that hold at full-price luxury. Owned sound IP, talent scoring, and the Clé de Peau playbook.

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New Ventures

Productized versions of the model. CDOS scores talent before spend; HAUS OF SÔS is the studio that proves it in market.

Recognition

When an industry is changing, the people shaping the conversation matter.

Cannes Lions
Keynote speaker · Juror
D&AD
Jury President
Clio Awards
Juror
Ad Age
Leading Woman
Creator Lab
Professor
12× award-winning
Leader
First CCO in advertising
Whalar & Deutsch New York
Thought Leadership

A point of view the industry is catching up to.

Creator Darwinism

Owned trust compounds. Rented trust decays. The brands that win will not buy creators. They will become Creator Organizations. The ladder is how they get there.

Press

The work gets covered. So does the thinking behind it.

In print
Watch & listen
What Leaders Say
"Ashley is a brilliant unicorn who has the unique combination of an analytical mind, culture expertise, and end-to-end strategic chops. A special talent who makes people and the work better."
Ronald NgRonald NgGlobal Chief Creative Officer, MRM (IPG)
"When I think of Ashley Rudder, I think of the digital media genius and innovator at M·A·C. Her expertise elevated M·A·C's digital presence and took creator culture to unprecedented levels. I learned from a true visionary."
M. Cristina DestefanoM. Cristina DestefanoHead of Training & Development, L'Oréal
"Ashley is a one-of-a-kind thought leader at the intersection of creativity and business. She doesn't just educate marketers. She provocatively challenges how they think about growing through creators and innovation. A true cultural anthropologist."
Gazmend AlushiGazmend AlushiPresident, Measurement & Analytics, Whalar
"She's an icon. She's a legend. She is the moment. Through her journey, she proved you can turn passion into a powerful tool for positive impact. Ashley truly is a legend in my world."
Matthew ParrMatthew ParrSVP Global Creative Director, Estée Lauder Companies
"Ashley is a powerhouse of creativity and strategic vision. As our Chief Creative Officer, she set new production standards, and her inclusive leadership makes her an invaluable asset to any company."
Riccardo ValsecchiRiccardo ValsecchiCreative Lead Director & Strategist, EVILCREATIVES
"Ashley is a creative force with a clear, compelling strategic vision. She brings big, bold ideas, and knows exactly how to bring them to life, understanding every layer from a campaign's architecture to the final social content."
Betty Marie BarnesBetty Marie BarnesExecutive Director, Global Education Initiatives, Le Labo Fragrances
Let's talk

I don't just launch campaigns. I build the operating model that makes a company a Creator Organization.

Most conversations begin in one of two places:

  • You need an executive to own creator, content, brand, and culture at a leadership level.
  • You need a system that makes your creator investment smarter and more valuable.

If that is the brief, thirty minutes is enough to know.

For recruiter outreach, executive opportunities, advisory work, and selected consulting conversations.

Ashley Rudder
The first Chief Creator Officer in advertising
M·A·C · Whalar · Deutsch NY