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Ashley Rudder® Chief Creator Officer.
Builder of growth systems from inside the brand.
Culture and behavior strategist.

I build the growth channel most companies overlook: the people already inside them. Twenty years turning cultural fluency into commercial performance across brand, content, creator, and community.

For executive search and C-suite teams hiring at the intersection of brand, content, growth, and creator.

Book a conversation ↗ View selected work ↓
Exponential ROI

Lead global teams across beauty, creator commerce, and agency. Create systems that scale across markets and move revenue.

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New business at Whalar. Network expanded 43%.
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Impressions. Clé de Peau × Martha Stewart, #1 hero concealer.
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Organic followers at M·A·C. 30+ countries, zero paid.
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International awards. Cannes keynote, D&AD Jury President.
Selected Work 04 projects
01 Clé de Peau × Martha Stewart Luxury on TikTok·Creator System·Owned Sound IP Clé de Peau × Martha Stewart campaign 3B+ impressions
222% above TikTok benchmark
#1 hero concealer
12 international awards Open case ↗ 02 M·A·C at Fashion Week Real-Time Newsroom·M·A·C TV·Powder Kiss M·A·C backstage at Fashion Week $20K backstage → $200M launch
$10M M·A·C TV channel opened
6 seasons · $0 paid media Open case ↗ 03 Bumble · Big Hair Energy Haircare·Creator Campaign·Whalar Bumble and bumble · Big Hair Energy · shot on the roof of the Bb flagship, Meatpacking District +40% more volume, on camera
Shot at the Bb flagship
Estée Lauder paid media Open case ↗ 04 Whalar · The Cannes Lion First CCO·Crib Around the Corner·Cannes Lion Whalar · Crib Around the Corner Cannes Lion, Social
$3M program built
First CCO in advertising Open case ↗
Selected Clients

Premium brands that trust our practice.

( Direct engagements and founder portfolio · 2016 → present )

Proprietary systems. Built to make better outcomes more likely.

Creator Darwinism OS

Led Creator Darwinism and turned it into a system. Scores and pressure-tests creator talent before spend.

Employee-Generated Content

Built a growth model that turns internal talent into a scalable creator network.

HAUS OF SÔS

Co-founded the luxury creative studio behind Clé de Peau × Martha Stewart.

Recognition

When an industry is changing, the people shaping the conversation matter.

Cannes Lions
Keynote speaker · Juror
D&AD
Jury President
Clio Awards
Juror
Ad Age
Leading Woman
Creator Lab
Professor
12× award-winning
Leader
First CCO in advertising
Whalar & Deutsch New York
Thought Leadership

A point of view the industry is catching up to.

Creator Darwinism

Owned trust compounds. Rented trust decays. The most innovative brands are bringing creators in-house.

Press

The work gets covered. So does the thinking behind it.

In print
Digiday Campaign Muse by Clios Net Influencer Brand Innovators Indie Agency News
Watch & listen
Cannes LionsKeynote with Sir John Hegarty Black EnterprisePanel Next in MediaPodcast Podcast LAPodcast
What Leaders Say
"Ashley is a brilliant unicorn who has the unique combination of an analytical mind, culture expertise, and end-to-end strategic chops. A special talent who makes people and the work better."
Ronald NgRonald NgGlobal Chief Creative Officer, MRM (IPG)
"When I think of Ashley Rudder, I think of the digital media genius and innovator at M·A·C. Her expertise elevated M·A·C's digital presence and took creator culture to unprecedented levels. I learned from a true visionary."
M. Cristina DestefanoM. Cristina DestefanoHead of Training & Development, L'Oréal
"Ashley is a one-of-a-kind thought leader at the intersection of creativity and business. She doesn't just educate marketers — she provocatively challenges how they think about growing through creators and innovation. A true cultural anthropologist."
Gazmend AlushiGazmend AlushiPresident, Measurement & Analytics, Whalar
"She's an icon. She's a legend. She is the moment. Through her journey, she proved you can turn passion into a powerful tool for positive impact. Ashley truly is a legend in my world."
Matthew ParrMatthew ParrSVP Global Creative Director, Estée Lauder Companies
"Ashley is a powerhouse of creativity and strategic vision. As our Chief Creative Officer, she set new production standards, and her inclusive leadership makes her an invaluable asset to any company."
Riccardo ValsecchiRiccardo ValsecchiCreative Lead Director & Strategist, EVILCREATIVES
"Ashley is a creative force with a clear, compelling strategic vision. She brings big, bold ideas — and knows exactly how to bring them to life, understanding every layer from a campaign's architecture to the final social content."
Betty Marie BarnesBetty Marie BarnesExecutive Director, Global Education Initiatives, Le Labo Fragrances
Let's talk

I don't just launch campaigns. I build the conditions that make meaningful growth more repeatable.

Most conversations begin in one of two places:

  • You need an executive to own creator, content, brand, and culture at a leadership level.
  • You need a system that makes your creator investment smarter and more valuable.

If that is the brief, thirty minutes is enough to know.

Book 30 minutes ↗ Connect on LinkedIn ↗

For recruiter outreach, executive opportunities, advisory work, and selected consulting conversations.

Ashley Rudder
The first Chief Creator Officer in advertising
M·A·C · Whalar · Deutsch NY